Pre-orders open: 5 new designs · Drop 01 lands 20 Nov · Free shipping on prepaid · Any 2 tees for ₹1,399
Drop 01 · lands 20 Nov

Say it with your chest. Literally.

One-liners you were too polite to say, printed big on 180 GSM cotton. Each tee is printed after you order and shipped anywhere in India.

Shop Drop 01
Free shipping on prepaid2 tees for ₹1,3993 tees for ₹1,999Printed after you orderShips across IndiaCash on delivery available
Pre-order · Ships from 20 Nov

Next up: five you asked for

Lock yours in now and it goes to print the moment the drop opens. Same price, same size exchange, and first in the dispatch line.

New in

Drop 01: The Crew says it

Six lines, six situations, one rule: the joke is on the moment, never on the person.

Collection 02 · Office to after-hours

Wear it to the meeting. Keep it for the ride home.

Black and white tees in the same off-white, navy, yellow and red as Drop 01, with quiet line art that sits right under a blazer and works just as well on a Sunday.

Shop by region

Every pin code has a line

Written from the inside: the weather, the commute, the food and the friends. Your city missing? Send us its line below.

Meet the Crew

Eight friends. One group chat.

Four men, four women, from fair to wheatish to saanvli to dark, from a turban to a jasmine bun. Different cities, the same habit of saying the honest thing.

The Rude Code

What rude means here

rude/ruːd/ adj., rudebro.in edition

Honest about the situation, kind to the person. Saying what everyone in the room is thinking, without making anyone in the room the joke.

  1. Situations, not people

    Traffic, Mondays, 4% battery, the family group chat. All fair game.

  2. Never about who you are

    No lines about religion, caste, gender, sexuality, skin colour, bodies, disability or where someone comes from.

  3. Every city, from the inside

    Regional tees celebrate a place the way its own people talk about it: with love, a little complaining and a lot of food.

  4. If it stings, it doesn't print

    Think a line crosses over? Tell us. We read every message and pull what hurts.

Shop all · Classic crew · 100% cotton

Pick your line

Choose a size, tap add to bag, pay by UPI or card. Your tee goes to print the same day.

Two opinions are better than one.

Mix any designs, colours and sizes. Any 2 tees for ₹1,399 · any 3 for ₹1,999, applied in your bag automatically.

₹1,399any 2 tees
₹1,999any 3 tees
Build a bundle
Your city, your line

Write the next tee

Got a line your city says every day? Send it in. If it follows the Rude Code and makes the Crew laugh, it goes on a tee and you get the first one free.

We'll copy it with your city. Paste it in a DM to .

How your tee gets made

  1. You order

    Pay by UPI, card or net banking. Prefer cash on delivery? That works too.

  2. We print it

    Your tee is printed fresh within 2 working days. No dusty warehouse stock.

  3. It ships to you

    Tracking lands on your phone. Most pin codes get it in 4–7 days after printing.

Size chart

SizeClassic chest (in)Classic length (in)
S3826
M4027
L4228
XL4429
XXL4630

Garment measured flat and doubled. Oversized fit runs about 2 inches roomier with dropped shoulders. Between sizes? Go one up.

Before you ask

When will my order arrive?

Printing takes up to 2 working days, then 4–7 days in transit for most pin codes. You get a tracking link as soon as it ships.

Can I exchange the size?

Yes. Message us within 7 days of delivery and send the tee back unworn and unwashed. We ship the new size once it reaches us.

What if the print is wrong or damaged?

Send a photo within 48 hours of delivery and we reprint it free. No return needed.

Do you do cash on delivery?

Yes, with a small COD fee. Prepaid orders ship free.

Which tees are for men and which for women?

Every design comes in a unisex classic fit. Lines tagged Women also come in a women's crew cut; tick the fit you want in your DM or order notes.

How do I wash it?

Inside out, cold water, no bleach, no iron on the print. Line dry for the longest-lasting print.

A line upset me. Who do I tell?

Write to us on Instagram or email. Every message is read by a person, and lines that hurt get pulled. That's the Rude Code.